It’s throwback Thursday today, and for our highlight today, I bring you one of the cheesiest airline advertising campaigns ever made: America West’s R-E-S-P-E-C-T.
Here’s a behind the scenes look at the making of this music advertisement, and the full ad itself. Enjoy!



Jamie Larounis is an avid traveler, blogger and miles/points educator. Traveling well over 100,000 miles a year and staying in hotels for over 100 nights, he leverages miles, points and other deals to fly in first class cabins, and stay in 5-star hotels. The Forward Cabin shares his experiences, musings, reviews, tips, tricks, resources and industry news with you, the fellow traveler.
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