This week, it’s rumored that the new American AAdvantage program will be released, and go into effect in March, 2015.
To tag onto the speculation, I wanted to highlight my thoughts as to what this program will include – sifting through various FlyerTalk forums, other blogger comments, and word of mouth.
Tier Levels – I think the new program will have 4 tier levels (perhaps a Silver, Gold, Platinum and Executive Platinum), with some sort of incentive for flyers who go above and beyond Executive Platinum. I think this will also include more recognition for Concierge Key members.
Upgrades – Complimentary upgrades will stay for Executive Platinum members, and all others will accumulate and use “stickers.” I do think the amount of earned upgrades will be adjusted per tier (so, a Gold may earn 4 for every 10,000 miles flown, while a Platinum will earn 6, etc.), and perhaps the amount of miles an upgrade can be used for will be adjusted (so, a 500 mile upgrade will turn into a 750 mile upgrade, etc.).
Tier Requirements – From what I’ve heard requirements for tier levels will remain the same, with the exception of earning segments. It’s being speculated that the requirements to earn a particular status based upon segments will increase.
Devaluation of Miles – I think a devaluation of miles is imminent, perhaps int the 1st quarter of 2015.
For Future: An Emphasis on Points – I think American’s program will begin to shift focus towards the points model (which is one of the ways you can already qualify for status). While I don’t think this will happen for the 2015 program, I think it will play some role in future years. I’m confident, however, that American will not go fully revenue based.
Services and Extras – I think the same high level service will be provided to Executive Platinums including complimentary food/drink in the Main Cabin, mileage redeposit waivers, and others. With the integration of a 4th tier, I expect some increased and decreased service levels to be adjusted amongst the ranks, but overall, the program as whole will remain the same (so, the benefits as a whole will remain within the 4 tiers, and things won’t be removed).
What do you think? What do you think the new AAdvantage program will look like?
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