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Breaking News: Vanilla Reloads Will No Longer Be Able to Reload Serve/Bluebird Online

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Breaking News:

Last April was the death of the Vanilla reload – when consumers could no longer purchase Vanilla Reloads at their favorite pharmacy with a credit card, and then load that amount onto a corresponding American Express Serve or Bluebird. It was very difficult from this point forward to find stores that still carried the Vanilla PIN reload packs, and would also sell those packs to purchasers with a credit card.jQjDwBD

Today, however, looks to be the end of that complete cycle as American Express announces that PIN Vanilla Reloads will no longer be available after April 1. 

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That said, it still looks as if you’ll be able to reload your Serve/Bluebird in-store via a swipe reload using a Vanilla Reload Swipe Load. If you’re able to purchase this with a credit card, you’ll be able to complete the transaction and full-circle loop.

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JamieJamie Larounis is an avid traveler, blogger and miles/points educator. Traveling well over 100,000 miles a year and staying in hotels for over 100 nights, he leverages miles, points and other deals to fly in first class cabins, and stay in 5-star hotels. The Forward Cabin shares his experiences, musings, reviews, tips, tricks, resources and industry news with you, the fellow traveler. [Learn more about Jamie...]