Delta has announced a new initiative today, partnering with designer Zac Posen, to create new uniforms, to be released sometime in 2018.
According to Delta, employees are expected to drive the project, taking into consideration the various necessities of their uniforms. Delta says Posen will work primarily on Airport Customer Service, SkyClub, and In-Flight uniforms, though will serve as a consultant in behind-the-scenes departments such as Cargo, Ground Support, Maintenance and Tech Ops.
From the Press Release:
“Through challenges and triumphs, the Delta uniform has been a source of great pride for generations of Delta people and continues to serve as a symbol of our values and the world class service for which we’re known,” said Tim Mapes, Delta’s Senior Vice President – Marketing. “With Zac’s talent and expertise, and in partnership with Delta people worldwide, we look forward to creating a timeless, fashionable and functional new collection that will continue to be a point of pride and symbol of our brand for the 170 million customers who fly with us each year.”
Known for his fresh and innovative designs, Posen’s brand of modern American glamour pairs well with Delta’s brand attributes, and he will be personally engaged throughout the multi-year project. His designs are favored from the White House to the red carpet in Hollywood.
Over the next few months, Posen will work with Delta employees to better understand the specialized needs of Delta’s active workforce. The prototypes will then undergo intensive wear testing to ensure functionality and fit before the final collection is produced. Consistent with Delta’s culture, employees will drive the project and be heavily involved in every phase along the way.
American Airlines recently released designs of their new uniform, but rumor has it that due to heavy negative impact, their looking at major re-designs.
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